Consumer Psychology

Learn whether risk adverse or risk averse is correct and why the distinction matters for clear communication.

Aug 18, 2026

With the average ecommerce cart abandonment rate near 70% and conversion rates often struggling to break 2.5%, the critical gap isn't interest—it's immediacy. Shoppers browse, hesitate, and ultimately leave because there is no compelling reason to act now. This guide moves past basic countdown timers to explore the behavioral science behind effective scarcity marketing.

Mar 21, 2026

Stop creating brand personas that gather dust. The average 70% cart abandonment rate and 2.5% conversion rate aren't just numbers; they're symptoms of a disconnect between your Shopify brand and your buyers. This article moves past generic profiles to provide eight actionable brand persona example frameworks designed to drive real revenue. Understanding these detailed profiles is the first step toward effective personalization in marketing , allowing you to craft messages that resonate deeply with specific customer segments.

Mar 3, 2026

Ever notice how the last slice of pizza at a party suddenly becomes the most desirable? When the box is full, people grab a piece casually. But when there's only one left, a strange urgency takes over. Everyone wants it. That's the scarcity principle in action.

Feb 18, 2026

Pop-ups are often dismissed as simple email capture tools or intrusive banners. However, when engineered with a deep understanding of consumer psychology, they transform into powerful revenue accelerators that can significantly impact your bottom line. This guide moves beyond basic timers to explore the science of urgency, scarcity, and social proof, revealing how sophisticated pop-up "Moments" can increase profit margins and solve complex inventory challenges, not just incrementally boost conversion rates.

Feb 6, 2026

Most e-commerce brands view pop-ups as a necessary evil for email capture, often settling for basic countdown timers that barely move the needle. This approach ignores the profound psychological principles that can transform a simple pop-up into a significant revenue driver. With the average cart abandonment rate hovering around 70% and a standard conversion rate at just 2.5%, there is massive revenue left on the table. The difference between a disruptive pop-up and a profitable one lies in understanding consumer psychology: principles like scarcity, FOMO (Fear of Missing Out), and social proof.

Jan 26, 2026

If you've ever stared at a spreadsheet full of numbers and wondered what your customers were actually thinking, you've felt the gap that qualitative research is designed to fill. It's the art of digging into the why behind the data—the crucial step that transforms generic marketing into a sophisticated, revenue-generating strategy.

Jan 24, 2026

Pop-up ads have a reputation, but when executed with strategic intent, they transform from a mere annoyance into a powerful revenue-generation engine. Most e-commerce brands stop at basic email capture, leaving significant sales opportunities on the table. This collection of pop-up ad examples moves beyond simple list-building to showcase sophisticated, psychology-driven strategies that directly impact your bottom line, from reducing cart abandonment to increasing average order value. We will explore how leading platforms leverage behavioral economics principles like scarcity, social proof, and loss aversion to create high-impact moments that convert.

Jan 3, 2026

Ever wonder what's really going on in a shopper's head before they click "buy"? It's not random. Every customer goes through a surprisingly predictable five-stage journey, a psychological roadmap that starts the moment they realize they have a need and ends long after the package arrives. Understanding the behavioral economics behind this journey is critical.

Dec 30, 2025

To drive sustainable growth for an e-commerce brand, you must first understand the psychology of your customers. The buyer decision making process isn't just a marketing theory; it's the real-world, five-stage journey every person takes before clicking "buy." It begins the moment they recognize a need and continues long after the package arrives.

Dec 24, 2025

To effectively create urgency in sales, brands must move beyond basic countdown timers and embrace the science of consumer psychology. True urgency is generated by tapping into core behavioral triggers like scarcity, FOMO (Fear of Missing Out), and social proof. This guide explains how to shift shoppers from passive browsing to active buying, making the decision to purchase right now feel like the smartest, most compelling choice. The result isn't just a higher conversion rate; it's a direct and measurable impact on revenue and profit margins.

Dec 19, 2025

The holiday season is a high-stakes period where capturing consumer attention is paramount. While many brands resort to basic countdown timers, achieving truly good christmas sales requires a deeper understanding of consumer psychology. Standard tactics often fail to address the high 70% average cart abandonment rate, leaving significant revenue on the table. This guide moves beyond generic advice to explore psychology-backed urgency marketing strategies that drive real business impact.

Dec 1, 2025

Forget everything you know about marketing campaigns planned months in advance. Real-time marketing is all about engaging with your customers right here, right now, with messages that are timely and deeply relevant to what they’re doing in the moment . Instead of sticking to a rigid script, it’s about reacting to current events, trends, or immediate customer data to spark instant action and drive revenue.

Nov 12, 2025

Ever feel that pang of anxiety when you see "Only 3 left in stock"? Or the urge to click "Buy Now" when a countdown timer is ticking away? That is scarcity marketing in action.

Nov 10, 2025

The average ecommerce cart abandonment rate hovers around 70%, and typical conversion rates struggle to break 2.5%. Standard discounts often erode profit margins without building lasting customer loyalty. The solution lies not in deeper price cuts, but in smarter psychology. This comprehensive guide moves beyond generic tactics to explore 10 powerful gift promotion ideas grounded in proven behavioral science. We will dissect the principles of scarcity, social proof, and anticipation, providing actionable frameworks that protect your margins, drive immediate revenue, and transform your promotional strategy into a sophisticated, ROI-focused engine.

Nov 5, 2025

In the hyper-competitive world of Shopify, driving conversions is paramount. While many stores use a basic countdown timer and call it a day, true revenue growth lies in a deeper, more scientific approach. This isn't about manipulation; it's about leveraging proven principles of consumer psychology like scarcity, loss aversion, and social proof to create a compelling shopper journey that converts. Effective urgency marketing is a sophisticated strategy, not just a simple trick.

Oct 11, 2025

Driving more online sales is about so much more than just throwing money at ads. The real magic happens when you get inside your customers' heads and understand the psychological triggers that actually convince them to buy. This is a shift from simply selling products to ethically applying principles from behavioral economics—like scarcity, social proof, and loss aversion—to build a shopping experience that’s genuinely persuasive and drives significant ROI.

Sep 12, 2025

Want to connect with distracted consumers? Check out this episode of "Market with me Quikly."

Jun 22, 2023

Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.

May 9, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Apr 27, 2023

Once you’ve learned the core principles of consumer psychology , along with its benefits and tactics , you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.

Apr 11, 2023

Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?

Apr 10, 2023

There’s no doubt about it: Consumers are complex creatures, and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those is consumer usage habits.

Mar 10, 2023

Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands.

Mar 8, 2023

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of.

Mar 3, 2023

Acquiring new customers often means you’ll have to tap into a wide range of resources, but is your greatest asset already part of your brand?

Feb 27, 2023

In the world of consumer decision-making, simple is best.

Feb 24, 2023

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Feb 22, 2023

Consumers are inherently social beings. They have a pack mentality, crave community and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.

Feb 7, 2023

Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology .

Feb 6, 2023

If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well?

Jan 31, 2023

As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that can help. And they aren’t expected to change anytime soon.

Jan 30, 2023

Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits , but what makes them work?

Jan 25, 2023

Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.

Jan 18, 2023

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

Jan 9, 2023

We've covered many consumer psychology topics for the Quikly Blog — from breaking down the brain science behind sneaker drops to listing out podcast episodes that will help brands gain a better understanding of marketing psychology .

Dec 29, 2022

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Dec 22, 2022

Five guests. Five episodes. Five insightful conversations on how consumer psychology can be used to cut through a noisy market.

Dec 21, 2022

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Dec 20, 2022

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Dec 19, 2022

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Dec 14, 2022

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

Dec 7, 2022

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Nov 30, 2022

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Nov 29, 2022

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Nov 28, 2022

There's a lot of noise in the market today. Find out how to silence it in this week's podcast episode.

Nov 22, 2022

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Nov 21, 2022

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Nov 16, 2022

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.

Nov 14, 2022

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.

Nov 9, 2022

With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.

Nov 7, 2022

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Nov 4, 2022

What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.

Nov 1, 2022

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Oct 26, 2022

Have questions about marketing conversions and the brain science around them? Check out this episode of "Market with me Quikly."

Oct 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

Oct 19, 2022

Amazon Prime Day, and related events is heavily rooted in urgency marketing .

Oct 3, 2022

What are consumer narcissists and how do they impact brands? We've got the answer in the second episode of "Market with me Quikly," Season 2.

Sep 29, 2022

When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:

Sep 26, 2022

There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”

Sep 22, 2022

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.

Sep 19, 2022

As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.

Sep 15, 2022

Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.

Sep 13, 2022

Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.

Sep 9, 2022

Most of us are familiar with the feeling of scarcity . It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.

Sep 2, 2022

Traditional marketing strategies have followed B2C marketing since the dawn of time. And while standard marketing concepts are sure to remain staples for many more years, there’s no denying that brands are on the lookout for new ways to garner fast results.

Sep 1, 2022

Often when you hear brands concerned with consumer loyalty, it’s usually due to an overwhelming interest in how unwavering support is cultivated. But what about the factors that contribute to a decline in loyalty?

Aug 30, 2022

There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.

Aug 26, 2022

Ask any consumer psychologist, and they’ll tell you consumer decisions are rationalized using two human responses: emotion and logic.

Aug 23, 2022

As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.

Aug 16, 2022

When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.

Aug 10, 2022

Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.

Aug 5, 2022

At its core, marketing is all about effectively communicating messages that guide customers to make the best decisions . In many ways it is a form of persuasion.

Jul 29, 2022

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.

Jul 27, 2022

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

Jul 19, 2022

There are a few things every good marketer must know about customers: They feel pain when spending money, they enjoy simple customer experiences and most customers dislike making returns.

Jul 18, 2022

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Jul 15, 2022

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

Jul 8, 2022

It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.

Jul 7, 2022

Have you ever found yourself interacting with a product or brand based on the actions of others? This might look like buying a product after seeing great reviews or opting for a different item if the reception from other customers isn’t good.

Jun 30, 2022

Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort. Thankfully, data analytics can simplify that process.

Jun 29, 2022

To truly understand consumer psychology , there are certain concepts you must explore fully. Anticipation is one of them.

Jun 29, 2022

While many people believe money can’t buy happiness, there’s no debate that an abundance of money can provide humans with access to luxurious experiences. We know that humans love glamour , but what is it that motivates consumers to spend money on high-end products?

Jun 27, 2022

Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.

Jun 9, 2022

Marketing psychology is a vast topic filled with lots of information and sub fields. At times, breaking down those concepts into small pieces can make them easier to understand.

Jun 7, 2022

As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.

Jun 3, 2022

When it comes to tried and true marketing channels, there’s no better example than email marketing . So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.

May 26, 2022

The joy of tracking a package, accumulating points for a loyalty program prize or saving major dollars thanks to an upcoming sale — we’ve all experienced anticipation while shopping.

May 20, 2022

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

May 12, 2022

As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.

May 11, 2022

Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reductions and consumers get the opportunity to purchase those items if they move quickly. Media outlets spend countless news cycles discussing the holiday, and retailers strongly promote their upcoming sales. In other words, it’s a big deal.

May 6, 2022

Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.

May 3, 2022

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

Apr 28, 2022

Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.

Apr 27, 2022

As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.

Apr 25, 2022

A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear.

Apr 21, 2022

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology . In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."

Apr 20, 2022

Neither rain, sleet nor blazing heat could keep the most dedicated sneakerheads from getting their hands on the newest shoes. It’s a modern love story between one successful industry and their customers, and it’s all thanks to marketing psychology .

Apr 20, 2022

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.

Apr 18, 2022

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

Apr 15, 2022

As a retail brand, all of your marketing tactics, design strategies and business operations are designed to encourage happy, converted customers. That means overcoming a slew of challenges, cart abandonment being one of them.

Apr 14, 2022

When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?

Apr 13, 2022

A well-tailored suit. The perfect designer bag.

Apr 12, 2022

Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.

Apr 9, 2022

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?

Apr 8, 2022

Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?

Apr 7, 2022

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Apr 4, 2022

If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.

Mar 31, 2022

I’ve always been someone who believes words have power.

Mar 28, 2022

How do you feel about fast food?

Mar 25, 2022

Learning about social proof is one thing, but what about the benefits?

Mar 23, 2022

As marketers, we're constantly looking at how we can support our audience in decision-making — the decision to engage with our loyalty program , follow our brand on social media, purchase an item and everything in between.

Mar 16, 2022

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?

Mar 10, 2022

You don’t have to be in the giving spirit to know that gift cards are a top incentive.

Mar 4, 2022

I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.

Mar 2, 2022

When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.

Mar 1, 2022

If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing . We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.

Feb 28, 2022

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.

Feb 18, 2022

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Feb 15, 2022

When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love , however, is a vast and hardly charted territory.

Feb 14, 2022

For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.

Feb 11, 2022

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.

Feb 9, 2022

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think . It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

Feb 8, 2022

I want to tell you the story of how I fell in love with marketing psychology .

Feb 4, 2022

Taking the easy way out might sound bad, but it’s what humans are hardwired to do.

Jan 31, 2022

It’s been two months since my first “What I’ve learned about marketing psychology” check-in , and let me be the first to tell you: The learning hasn’t stopped.

Jan 21, 2022

When a lot of people first hear about marketing psychology , a marketing strategy that focuses on the human behavior behind purchase decisions, it can be a bit of a shock to know that the way we shop isn’t just based on what products we believe are necessities, but why we think a product or service will better our quality of life. We learn that our brain, and all of its inner workings, help to influence our buying decisions and that, in some cases, our natural responses can be the main reason we made one choice over another.

Jan 11, 2022

As proclaimed advocates for all things marketing psychology , we could talk about its benefits for days.

Dec 30, 2021

There’s something to be said about goal-setting — working toward something that you can be proud of. For some, having a goal provides motivation and positive feelings of anticipation around a potential accomplishment. It keeps them engaged in the activity and excited about what’s to come.

Dec 23, 2021

We’re no strangers to anticipation . We’ve talked about its origin story , the basics of this psychology principle , and we’ve taken you along for the ride. Next, let's talk about its benefits.

Dec 21, 2021

Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions . And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.

Dec 17, 2021

A golden star on a homework assignment, a cold ice cream after a basketball game — humans are no strangers to rewards and incentives.

Dec 3, 2021

It’s time to talk about our feelings.

Dec 1, 2021

The day that started it all, Black Friday will always have a special place in Quikly’s heart and history . Unfortunately, not everyone has the same warm feelings towards the shopping holiday as of late.

Nov 29, 2021

If you were to ask us why we’re such proponents of marketing psychology , you can almost certainly bet that we’d begin listing off all the benefits that come with this marketing tool. The most multifaceted benefit to date? Emotional connectivity.

Nov 24, 2021

If you’ve been looking for reasons as to why marketing psychology could be beneficial for business, look no further. We’ve got you covered.

Nov 23, 2021

There’s a science to competition, and it’s powerful. Humans have an innate competitive spirit, and it shows in the marketplace .

Nov 16, 2021

If you’ve stumbled onto this blog, lost and confused, completely unsure of what marketing psychology is, don’t worry. You’ll like it here.

Nov 10, 2021

There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity , anticipation , competition , fear of missing out (FOMO) and social proof can immediately motivate consumers to take action. Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:

Nov 5, 2021

Let’s face it: Marketing psychology is no small subject.

Oct 28, 2021

It’s time to get real about consumer inundation.

Oct 27, 2021

T rust is the backbone of our society. M ore than a standard human emotion, this feeling works as a blueprint for decision-making. I t also functions as the foundation of social proof, a marketing psychology staple.

Oct 26, 2021

To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.

Oct 22, 2021

Recent fascination with marketing psychology has caused many experts to dive deeper into the world of marketing and its connection to the human brain.

Oct 15, 2021

Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.

Oct 13, 2021

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.

Sep 30, 2021

While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.

Sep 28, 2021

Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

Feb 17, 2021

It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.

Oct 21, 2020

Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.

Oct 15, 2020

During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to drive a visceral response among consumers. As you prepare for the holiday shopping season, here are a few tips from that conversation:

Oct 1, 2020

If you’re a B2C marketer, having an understanding of consumer behavior can help you be more effective at your job. That’s why we wanted to make a podcast that offered insight from experts in the field of psychology to help add value to your marketing strategies.

Jun 23, 2020

The coronavirus has affected every person’s life in some way. Whether it’s how we work, shop or conduct ourselves throughout the world, things have not only changed — but have become more difficult. And brands have an opportunity to provide solutions and add value to each consumers’ lives as the pandemic continues.

Jun 22, 2020

As marketers, it’s important to understand what makes people tick. That’s part of the reason we started Market with Me Quikly , a podcast to inform, educate and assist B2C marketers in doing their job just a little bit better.

Apr 30, 2020

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.

Apr 16, 2020

Around 17 million people have filed for unemployment in the United States because of the coronavirus pandemic. Additionally, state and local governments have mandated everyone, with the exception of essential workers, to remain in their homes to stay safe.

Apr 13, 2020

Because of the coronavirus, people have been confined to their homes and glued to their devices. We wondered how this was affecting consumer purchasing behaviors, so we began by interviewing millennials.

Apr 9, 2020

It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the internet more than ever before.

Apr 9, 2020

In the midst of the coronavirus pandemic, people have been forced to behave differently in order to stay safe. This has not only shaken the financial market, but also society at large.

Apr 2, 2020

It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.

Apr 2, 2020

Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.

Mar 30, 2020

Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect.

Mar 11, 2020

There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others.

Mar 4, 2020

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

Feb 28, 2020

Consumers hold the technology to have food, clothes and other needs delivered right to their front doorstep. They can also reach family members by text message, friends on social media and potential romantic partners on dating apps all with just a few taps on their smartphones.

Feb 22, 2020

As Valentine’s Day comes and goes, it’s hard not to think about love. Specifically the romantic kind. Yes, this is something we tend to feel for people — but studies show this is also an emotion we can develop toward a brand.

Feb 11, 2020

It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.

Feb 7, 2020

It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.

Feb 6, 2020

This post is part of a series called " A Quick Survey ." If you’re not leveraging a mobile app that customers can frequent, we have reasons why you should consider investing, or further investing, into this platform.

Jan 20, 2020

This post is part of a series called " A Quick Survey ." As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.

Jan 16, 2020

This post is the first in a series called "A Quick Survey." As a new decade begins, it’s apparent the digital landscape has altered the way brands connect with consumers. Meaning, for marketers, there's an opportunity to reach them directly.

Jan 15, 2020

Generating a steady stream of returning customers is one of the biggest struggles a brand can face.

Jan 13, 2020

The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.

Jan 3, 2020

At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan . She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.

Dec 24, 2019

Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strategy.

Dec 18, 2019

Spending habits around 2019’s Black Friday and Cyber Monday blew previous years’ out of the water.

Dec 6, 2019

If there was one thing that was apparent around 2019’s Black Friday, it was the significant amount of money people are continuing to spend.

Dec 4, 2019

The increase in the number of boutique fitness studios has continued to grow this year. According to the 2019 IHRSA Global Report , it doesn’t look like it’s going to stop anytime soon.

Dec 2, 2019

This year marks the 10th annual Small Business Saturday, started by American Express during the recession as an effort to tactfully help local communities after the biggest Big Box shopping day of the year.

Nov 26, 2019

On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.

Nov 22, 2019

There are over 4 million total podcasts registered around the world. And if you're interested in the fascinati

Nov 8, 2019

In 1983, a sensation occurred in the form of the Cabbage Patch Kids . The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.

Oct 30, 2019

This post is part of a series called " B2C Psychology 1.0 ." The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity , was once a mechanism used by humans in order to survive.

Oct 15, 2019

This post is part of a series called " B2C Psychology 1.0 ." Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

Oct 11, 2019

This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

Oct 9, 2019

This post is the first in a series called " B2C Psychology 1.0 ." Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

Oct 4, 2019

Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. The fear of missing out led them to join in on the phenomena that was Black Friday.

Sep 17, 2019

If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the wrong way, it can hurt the brand-to-buyer relationship. Here are a few fast facts, covering both angles:

Sep 16, 2019

Based on the intensity of Amazon's marketing push, who wasn't excited about Prime Day? I've spent my career speaking and writing about how marketers can leverage customer psychology to increase revenue, leads, and customer acquisition, and I've built a business around it. Prime Day seemed like it might be super-sizing the concept.

Jul 16, 2015

Have you heard about the upcoming Amazon Prime Day ? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of special deals only to Prime members. It's being billed as “bigger than black friday” and “one of the biggest deal extravaganzas in the world.” Believe it or not, any retailer can do this kind of promotion.

Jul 10, 2015