Retailers have a lot of marketing KPI's, including but not limited to increasing sales, boosting engagement, acquiring new and demographically relevant leads, and getting good data on those leads so they can be appropriately marketed to. A well-executed promotional marketing campaign can deliver on all those fronts.
Jul 8, 2015
Steve Mann wrote a great article on Enterprise Irregulars last week called the Brains Behind Digital Marketing. This is a subject near and dear to my heart, because at Quikly, we have designed a promotional marketing platform that leverages customer psychology. We get customers excited by activating love of competition, fears about scarcity and missing out, and delight in anticipating something fun . . . especially when we don't know exactly when it will happen.
Jul 7, 2015
Fact: There will be nearly 5 billion (yes, that's billion, not million) connected devices by the end of the year.
Mar 30, 2015
Someone mentioned the other day that sweepstakes are dead. We don't necessarily agree. Maybe sweeps are on life support, but not completely dead. Sweeps need to be revamped in a way that excites and energizes consumers. Make it fun. Make it memorable. Make it something that they will want to participate in again...and again...and again.
Mar 23, 2015
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