In the midst of the coronavirus pandemic, people have been forced to behave differently in order to stay safe. This has not only shaken the financial market, but also society at large.
Apr 2, 2020
It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.
Apr 2, 2020
Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.
Mar 30, 2020
Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect.
Mar 11, 2020
There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others.
Mar 4, 2020
This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.
Feb 28, 2020
Consumers hold the technology to have food, clothes and other needs delivered right to their front doorstep. They can also reach family members by text message, friends on social media and potential romantic partners on dating apps all with just a few taps on their smartphones.
Feb 22, 2020
The subscription e-commerce market totaled at least $10 billion in 2018, according to a report by McKinsey .
Feb 19, 2020
As Valentine’s Day comes and goes, it’s hard not to think about love. Specifically the romantic kind. Yes, this is something we tend to feel for people — but studies show this is also an emotion we can develop toward a brand.
Feb 11, 2020
It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.
Feb 7, 2020
It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.
Feb 6, 2020
After Amazon bought Whole Foods, marketers in the grocery space have been motivated to innovate more than ever before.
Feb 1, 2020
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