Retail Marketing
Quikly for Sole Society
Once or twice a month, we like to highlight one of the campaigns we're running so that brands considering a Quikly can see how it works in real time. Brands choose Quikly because Quikly promotions deliver immediate ROI in the form of new (and demographically relevant customers), increased revenue, and huge boosts to engagement, all while increasing loyalty and customer satisfaction.What better way to see how it all works than to play along with a live campaign?
Jul 23, 2015
Retail MarketingConsumer PsychologyUrgency Marketing
Prime Day: Lessons Learned
Based on the intensity of Amazon's marketing push, who wasn't excited about Prime Day? I've spent my career speaking and writing about how marketers can leverage customer psychology to increase revenue, leads, and customer acquisition, and I've built a business around it. Prime Day seemed like it might be super-sizing the concept.
Jul 16, 2015
Retail MarketingConsumer PsychologyUrgency Marketing
Every Retailer Can Have an Amazon “Prime Day”
Have you heard about the upcoming Amazon Prime Day ? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of special deals only to Prime members. It's being billed as “bigger than black friday” and “one of the biggest deal extravaganzas in the world.” Believe it or not, any retailer can do this kind of promotion.
Jul 10, 2015
Quikly
Quikly for Retail
Retailers have a lot of marketing KPI's, including but not limited to increasing sales, boosting engagement, acquiring new and demographically relevant leads, and getting good data on those leads so they can be appropriately marketed to. A well-executed promotional marketing campaign can deliver on all those fronts.
Jul 8, 2015
Customer Psychology & Digital Marketing
Steve Mann wrote a great article on Enterprise Irregulars last week called the Brains Behind Digital Marketing. This is a subject near and dear to my heart, because at Quikly, we have designed a promotional marketing platform that leverages customer psychology. We get customers excited by activating love of competition, fears about scarcity and missing out, and delight in anticipating something fun . . . especially when we don't know exactly when it will happen.
Jul 7, 2015
Your brand’s sweepstakes efforts are dying. We’re the cure.
Someone mentioned the other day that sweepstakes are dead. We don't necessarily agree. Maybe sweeps are on life support, but not completely dead. Sweeps need to be revamped in a way that excites and energizes consumers. Make it fun. Make it memorable. Make it something that they will want to participate in again...and again...and again.
Mar 23, 2015