The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retail is at a transition point with evolving customer purchase behavior and increased competition. Here are two of the biggest challenges retail brands are facing this holiday season and how to conquer them:
Oct 17, 2017
While the acquisition of new loyalty members is incredibly valuable, customer retention is often overlooked.
Oct 16, 2017
Attracting new loyalty members is a key strategy to ensure long-term program growth. New members represent incremental sales and offset member churn. However, it’s difficult to continuously find high quality new members efficiently and with scale. It’s no secret that a loyalty program’s existing members are its best source of recruiting new members.
Oct 12, 2017
Feeling lost in a sea of apps? There are millions of them - from entertainment, to finance, to fitness, to restaurants, and more. Not only is standing out hard, but keeping your audience’s attention can be even more challenging. More and more brands are seeking innovative solutions to create mobile app awareness and drive downloads in a crowded marketplace. Enter Quikly :
Oct 11, 2017
Mark your calendars for October 10, 12PM EST!
Oct 9, 2017
Nothing is quite as meaningful for a company as earning the trust of a consumer when there are thousands of other brands to choose from. Quikly’s new white paper, “How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior,” explores how and why the brand-consumer relationship is strengthened when earned promotions and offers are utilized.
Sep 28, 2017
Social media hardly existed 10 years ago, and it continues to undergo a sea of change. For many years, brands enjoyed free marketing on sites like Facebook and Twitter, but now social media has largely become a pay-to-play marketing proposition.
Sep 26, 2017
If we really break it down to a bare-bone definition (this is according to Rutgers University):
Jun 1, 2017
When consumers think marketing they want: Fun, exciting, captivating, unique, memorable and thrilling… to name a few. Right? Unfortunately, brands often get caught up in the busyness of business or budget battles, resulting in the same ol' boring marketing campaigns and tactics.
May 3, 2017
As an innovative marketing vendor who is working with some of the biggest companies in America, I have some thoughts on what makes our successful clients successful and what makes other projects get caught up in red tape.
Apr 26, 2017
According to Quirk’s Marketing Review , “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketing and focused primarily on trade. Today, 77% of CPG companies and retailers have a dedicated shopper marketing function, and there is an increasing view that shopper insights are strategically essential." The discipline is growing because CPG brands are beginning to understand its critical and central role in growing revenue.
Apr 13, 2017
We researched, consolidated and are now communicating (to you) the top consumer trends for each of our six industry focuses. It helped us, and we figured it would help your brands, too.
Jan 10, 2017
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