Quikly Blog

Wondering how inflation is impacting consumers? We've got the answer in the first episode of "Market with me Quikly," Season 2.

Sep 20, 2022

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.

Sep 19, 2022

As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.

Sep 15, 2022

Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.

Sep 13, 2022

Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.

Sep 9, 2022

When it comes to understanding consumers, data is your best friend. Data can tell you what consumers are interested in, better support you in satisfying consumer needs and prevent risks. In other words, you’ll want as much consumer data as you can ethically get your hands on. Your website can help.

Sep 6, 2022

Most of us are familiar with the feeling of scarcity . It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.

Sep 2, 2022

Traditional marketing strategies have followed B2C marketing since the dawn of time. And while standard marketing concepts are sure to remain staples for many more years, there’s no denying that brands are on the lookout for new ways to garner fast results.

Sep 1, 2022

Often when you hear brands concerned with consumer loyalty, it’s usually due to an overwhelming interest in how unwavering support is cultivated. But what about the factors that contribute to a decline in loyalty?

Aug 30, 2022

I’ve officially been in marketing for one year. That’s 365 days of learning about retail and quick-service restaurants, traditional marketing channels, and my personal favorite: consumer psychology principles.

Aug 30, 2022

There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.

Aug 26, 2022

As a marketer, there will be times when you may know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to — or remind them of — products that would fit in nicely with the rest of their interests.

Aug 26, 2022