Quikly Blog

Five guests. Five episodes. Five insightful conversations on how consumer psychology can be used to cut through a noisy market.

Dec 21, 2022

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Dec 20, 2022

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Dec 19, 2022

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Dec 14, 2022

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

Dec 7, 2022

Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And today, when most marketers are battling against a noisy market , having resources available to combat overwhelmed or distracted consumers is a must.

Dec 5, 2022

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Nov 30, 2022

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Nov 29, 2022

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Nov 28, 2022

There's a lot of noise in the market today. Find out how to silence it in this week's podcast episode.

Nov 22, 2022

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Nov 21, 2022

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Nov 16, 2022