Quikly Blog

Want to connect with distracted consumers? Check out this episode of "Market with me Quikly."

Jun 22, 2023

Flash sales are known to drive immediate sales, attract new customers, and increase brand visibility. In short, they’re a staple in today’s fast-paced consumer world - but how did flash sales get their start?

Jun 8, 2023

When a new concept makes its way into a well-known industry, defining it is necessary for establishing collective knowledge amongst thought-leaders.

May 26, 2023

Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.

May 15, 2023

Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.

May 9, 2023

Have questions about using personalization to connect with distracted consumers? Check out this episode of "Market with me Quikly."

May 1, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Apr 27, 2023

Joining a loyalty program doesn’t occur by happenstance. Consumers are a logical and emotional bunch that base their decisions on relevance. And what’s one way of displaying relevance through a loyalty program? Providing value.

Apr 17, 2023

Once you’ve learned the core principles of consumer psychology , along with its benefits and tactics , you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.

Apr 11, 2023

Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?

Apr 10, 2023

Consumers’ needs are ever-evolving, and the online shopping experience is constantly changing. So what e-commerce baseline is the root of successful online experiences? Convenience.

Mar 27, 2023

From burgers and fries to soft drinks and shakes, fast-food menu items are staples in the quick-service experience. And they have a major impact on consumers.

Mar 21, 2023