If you’re even the least bit familiar with consumer behaviors, you know keeping consumers excited is a large part of having a successful loyalty program. That might mean starting anew, trying different methods, or dissolving what doesn’t work.
Aug 25, 2022
Ask any consumer psychologist, and they’ll tell you consumer decisions are rationalized using two human responses: emotion and logic.
Aug 23, 2022
Loyalty programs cracked the code on success when brands realized member retention was, in part, based on creativity.
Aug 22, 2022
The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.
Aug 19, 2022
Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.
Aug 18, 2022
An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.
Aug 17, 2022
Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.
Aug 16, 2022
As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.
Aug 16, 2022
Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after. As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.
Aug 12, 2022
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Aug 11, 2022
When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.
Aug 10, 2022
If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.
Aug 9, 2022
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