Social media platforms are under immense pressure to keep users engaged. In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. We've also seen users react in various ways to those updates, including showing aggravation with the constant changes and lack of control.
Aug 8, 2022
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.
Aug 5, 2022
Once you’ve learned the basics of consumer gamification , it can be helpful to start to expand that knowledge.
Aug 4, 2022
If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
Aug 3, 2022
One deep dive into today’s news, and it isn’t long before word of environmental changes, social reform and frameworks take center stage. The current concept capturing global attention? Environmental, social and corporate governance (ESG) — and it's taking over B2C marketing.
Aug 2, 2022
At its core, marketing is all about effectively communicating messages that guide customers to make the best decisions . In many ways it is a form of persuasion.
Jul 29, 2022
Things are changing in the retail space — and fast. In order to meet growing demands, you’ll have to move just as quickly as a retail marketer.
Jul 28, 2022
Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.
Jul 27, 2022
It’s not hard to find information on the trends impacting consumers right now , but what about those facing quick-service restaurants (QSRs)?
Jul 25, 2022
Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.
Jul 20, 2022
Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.
Jul 19, 2022
There are a few things every good marketer must know about customers: They feel pain when spending money, they enjoy simple customer experiences and most customers dislike making returns.
Jul 18, 2022
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