Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.
Oct 19, 2022
When a marketing strategy is able to toe the line between innovation and tradition, you can rest assured it’s worth paying attention to.
Oct 18, 2022
Every so often, there’s a collaboration between brands that works so well you wonder how it came about and why consumers responded so positively.
Oct 12, 2022
As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.
Oct 4, 2022
Amazon Prime Day, and related events is heavily rooted in urgency marketing .
Oct 3, 2022
What are consumer narcissists and how do they impact brands? We've got the answer in the second episode of "Market with me Quikly," Season 2.
Sep 29, 2022
When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:
Sep 26, 2022
There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”
Sep 22, 2022
Wondering how inflation is impacting consumers? We've got the answer in the first episode of "Market with me Quikly," Season 2.
Sep 20, 2022
While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.
Sep 19, 2022
As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.
Sep 15, 2022
Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.
Sep 13, 2022
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