average order value

Master the good better best bundle strategy for Shopify brands. Grow AOV, protect margins with our 2026 guide on pricing, testing, & promotion.

Jul 12, 2026

Plenty of Shopify AOV advice is too narrow. It treats bigger carts as the goal, even when the tactic cuts margin, drags down conversion, or teaches customers to hold out for the next discount.

Apr 25, 2026