If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing . We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.
Feb 28, 2022
When it comes to giving customers what they want, restaurants have the recipe for success.
Feb 25, 2022
We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.
Feb 24, 2022
While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:
Feb 23, 2022
Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.
Feb 22, 2022
When you want to reward your customers for their patronage and encourage potential sales, loyalty programs are the way to go.
Feb 21, 2022
Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.
Feb 18, 2022
When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers .
Feb 17, 2022
To be a minority is to always be aware of the diversity of your surroundings.
Feb 16, 2022
We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.
Feb 15, 2022
When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love , however, is a vast and hardly charted territory.
Feb 14, 2022
For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.
Feb 11, 2022
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