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Email Marketing

Your guide to email marketing: Optimizing content and conversions

Email marketing may have gotten its start long before its text message and social media counterparts hit the scene, but its impact on the marketing world is still significant. A direct channel for marketers to connect with consumers, email marketing offers brands an invaluable communication method to serve the wants and needs of their customers.

Dec 3, 2021

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Holiday Marketing

3 ways brands can give back this GivingTuesday

Each Tuesday after Thanksgiving people around the globe participate in a non-official holiday known as GivingTuesday . Consumers and brands alike are encouraged to generously donate their time and energy to charitable causes in the spirit of giving back.

Nov 30, 2021

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Loyalty Programs

Want to strengthen customer loyalty? Try these 3 tips.

Marketers have a responsibility — not only to their brands, which benefit from higher levels of engagement, but to the consumers they are engaging. With so many companies vying for the attention of consumers, it becomes increasingly important for marketing campaigns to use innovative practices, like personalization, to enhance the customer experience.

Nov 19, 2021

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