Why do gift cards work so well as customer incentives? Here’s what psychology says.
You don’t have to be in the giving spirit to know that gift cards are a top incentive.
Mar 4, 2022
You don’t have to be in the giving spirit to know that gift cards are a top incentive.
Mar 4, 2022
If there was ever a marketing channel worth mastering, social media marketing would be it. Marketers, brands and consumers all over have taken a front row seat to its rise and success.
Mar 3, 2022
I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.
Mar 2, 2022
When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.
Mar 1, 2022
If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing . We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.
Feb 28, 2022
When it comes to giving customers what they want, restaurants have the recipe for success.
Feb 25, 2022
We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.
Feb 24, 2022
While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:
Feb 23, 2022
Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.
Feb 22, 2022
When you want to reward your customers for their patronage and encourage potential sales, loyalty programs are the way to go.
Feb 21, 2022
Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.
Feb 18, 2022
When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers .
Feb 17, 2022
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