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Consumer Psychology

The psychology behind the Target Effect

When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.

Mar 1, 2022

clock
Consumer Psychology

What procrastination can teach us about consumer urgency

If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing . We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.

Feb 28, 2022

technology
B2C Marketing

The future of marketing technology

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

Feb 24, 2022

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Mobile App MarketingB2C Marketing

3 critical best practices for mobile app marketing

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

Feb 23, 2022

gift
Consumer Psychology

5 things to know about consumer incentives — straight from brain science

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer.

Feb 18, 2022

hand-typing-on-phone
SMS Marketing

5 elements of a strong text marketing campaign

When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers .

Feb 17, 2022

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