Social proof: What word-of-mouth can mean for your B2C brand
Learning about social proof is one thing, but what about the benefits?
Mar 23, 2022
Learning about social proof is one thing, but what about the benefits?
Mar 23, 2022
Driving engagement is a priority for most B2C brands, and yours is no different. You’ve established a strong loyalty program , focused on your text message and mobile app marketing , and lent your talents to social media marketing — but what about video marketing?
Mar 22, 2022
By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.
Mar 21, 2022
I’ll let you in on a little marketing secret: If something comes up often in this field, it’s probably worth paying attention to.
Mar 18, 2022
If you were presented with an uncertain set of circumstances, what would you do? Run towards them or run away?
Mar 17, 2022
As marketers, we're constantly looking at how we can support our audience in decision-making — the decision to engage with our loyalty program , follow our brand on social media, purchase an item and everything in between.
Mar 16, 2022
I remember the very first time I shopped for something online.
Mar 15, 2022
By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates . How could this be possible? Isn’t everyone on social media these days?
Mar 14, 2022
You know the benefits of having a mobile app, the best practices for your mobile app and how to get more mobile app users . But do you know what it takes to offer your users a great mobile app experience?
Mar 11, 2022
While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?
Mar 10, 2022
Here’s a cold hard fact: Humans are a biased bunch.
Mar 8, 2022
We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?
Mar 7, 2022
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