Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.
Apr 9, 2022
Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?
Apr 8, 2022
Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?
Apr 7, 2022
Like it or not, the competition out in the marketplace is fierce.
Apr 5, 2022
Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.
Apr 4, 2022
Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?
Apr 1, 2022
If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.
Mar 31, 2022
There’s a lot that comes with user-facing mobile apps — hours of strategic work, discussions about how to build loyalty and engagement — but it all revolves around one major component: the users themselves.
Mar 30, 2022
What would you say the general consensus on email marketing is today?
Mar 29, 2022
I’ve always been someone who believes words have power.
Mar 28, 2022
How do you feel about fast food?
Mar 25, 2022
Mobile apps are everywhere.
Mar 25, 2022
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