There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.
Aug 26, 2022
As a marketer, there will be times when you may know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to — or remind them of — products that would fit in nicely with the rest of their interests.
Aug 26, 2022
If you’re even the least bit familiar with consumer behaviors, you know keeping consumers excited is a large part of having a successful loyalty program. That might mean starting anew, trying different methods, or dissolving what doesn’t work.
Aug 25, 2022
Ask any consumer psychologist, and they’ll tell you consumer decisions are rationalized using two human responses: emotion and logic.
Aug 23, 2022
Loyalty programs cracked the code on success when brands realized member retention was, in part, based on creativity.
Aug 22, 2022
The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.
Aug 19, 2022
Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.
Aug 18, 2022
An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.
Aug 17, 2022
Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.
Aug 16, 2022
As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.
Aug 16, 2022
Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after. As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.
Aug 12, 2022
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Aug 11, 2022
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