There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.
Jun 20, 2022
When you want to empower your customers to make the best decisions for themselves, consumer incentives can help.
Jun 15, 2022
At any given point in time, one thing’s for sure: We can expect that social media marketing will take a turn.
Jun 14, 2022
If you’ve followed the trajectory of loyalty programs since their start, you may have noticed the many iterations they’ve taken on.
Jun 13, 2022
Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.
Jun 9, 2022
One look at the news today and you’ll notice a major uptake in an ongoing shift: Quick-service restaurants (QSRs) are prioritizing digital campaigns.
Jun 8, 2022
Marketing psychology is a vast topic filled with lots of information and sub fields. At times, breaking down those concepts into small pieces can make them easier to understand.
Jun 7, 2022
Elements of gaming don’t have to be reserved for specific campaigns — your email marketing can join in the fun too.
Jun 6, 2022
As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.
Jun 3, 2022
Every seasoned B2C marketer has created a call-to-action (CTA) at one point or another. It’s an essential part of any marketing campaign and for a good reason: A CTA encourages an audience to take a specific action, usually in the form of a purchase or sign-up.
Jun 3, 2022
Scarcity works exceptionally well in B2C marketing.
Jun 1, 2022
Navigating strong customer relationships through mobile devices comes with a learning curve, and mistakes are bound to happen. One of the biggest? Treating SMS marketing like all other marketing channels.
May 27, 2022
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