Quikly Blog

To be a minority is to always be aware of the diversity of your surroundings.

Feb 16, 2022

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Feb 15, 2022

When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love , however, is a vast and hardly charted territory.

Feb 14, 2022

For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.

Feb 11, 2022

Trusting other humans sounds simple enough, but what about brand influencers?

Feb 10, 2022

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.

Feb 9, 2022

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think . It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

Feb 8, 2022

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.

Feb 7, 2022

I want to tell you the story of how I fell in love with marketing psychology .

Feb 4, 2022

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.

Feb 3, 2022

Whether you’re team iPhone or pro Android, this fact remains the same: You know just how powerful text message marketing is.

Feb 2, 2022

You know all about social media marketing — its effectiveness , how to boost engagement , the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing ?

Feb 1, 2022