Quikly Blog

Taking the easy way out might sound bad, but it’s what humans are hardwired to do.

Jan 31, 2022

Consumers’ priorities are shifting and so are their expectations for brands. For years, most businesses knew what it took to market to consumers: Offer a quality product with a reasonable price point, have a strong system of loyal customers ready to vouch for your services, and remain credible in order to get repeat business. The recipe for success required effort, but once it was put into practice, brands could be sure that their customer relationships would benefit from the time spent.

Jan 28, 2022

If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.

Jan 27, 2022

As a marketer, it’s nice to know you’re performing well and your customers are happy with your communications, but what actions should you be avoiding to make sure this is the case?

Jan 26, 2022

I happened to be scrolling through social media two days ago when one tweet caught my eye. It was a post referring to Coca-Cola’s 2016 "Share A Coke" campaign that featured the soda bottles decorated with popular first names, designed to “create a more personal relationship with consumers and inspire shared moments of happiness.”

Jan 25, 2022

Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use . Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.

Jan 24, 2022

It’s been two months since my first “What I’ve learned about marketing psychology” check-in , and let me be the first to tell you: The learning hasn’t stopped.

Jan 21, 2022

If the world is in our hands, shouldn’t we be able to decide how we want to care for it? Humans are a giving species. It’s even been said that we’re “ hard-wired for generosity .” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.

Jan 20, 2022

Competition in the marketplace is fierce, and some consumers are growing tired of the constant messages from brands, but there are a few email marketing trends making waves in retail communications.

Jan 19, 2022

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row.

Jan 18, 2022

When it comes to honoring a legacy as vast as Rev. Dr. Martin Luther King Jr.'s, it is a far-reaching impact your brand should be after.

Jan 17, 2022

Two things are for certain: gaining the attention of consumers and convincing them to join your email list can have their difficulties. You’ve done both. Now, you’ve got your sights set on getting those email subscribers to become customers .

Jan 14, 2022