Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.
Aug 18, 2022
An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.
Aug 17, 2022
Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.
Aug 16, 2022
As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.
Aug 16, 2022
Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after. As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.
Aug 12, 2022
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Aug 11, 2022
When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.
Aug 10, 2022
If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.
Aug 9, 2022
Social media platforms are under immense pressure to keep users engaged. In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. We've also seen users react in various ways to those updates, including showing aggravation with the constant changes and lack of control.
Aug 8, 2022
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.
Aug 5, 2022
Once you’ve learned the basics of consumer gamification , it can be helpful to start to expand that knowledge.
Aug 4, 2022
If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
Aug 3, 2022
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