Quikly Blog

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Nov 30, 2022

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Nov 29, 2022

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Nov 28, 2022

There's a lot of noise in the market today. Find out how to silence it in this week's podcast episode.

Nov 22, 2022

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Nov 21, 2022

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Nov 16, 2022

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.

Nov 14, 2022

Black Friday is right around the corner, but some brands have gotten a head start on their marketing before the holiday season. As consumer expectations for Black Friday heighten and promotions get even earlier, having stand-out marketing is vastly important.

Nov 10, 2022

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.

Nov 9, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Nov 8, 2022

With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.

Nov 7, 2022

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Nov 4, 2022