Mobile App MarketingConsumer PsychologyUrgency MarketingB2C Marketing
How to make your mobile app more engaging with urgency marketing
Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.
May 12, 2022
Consumer PsychologyB2C MarketingSocial Proof in Marketing
Social proof ideas that go beyond the traditional testimonial
As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.
May 11, 2022
B2C Marketing
Advice from 4 B2C marketing experts
B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.
May 9, 2022
Consumer Psychology
9 ways to use Black Friday psychology all year
Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reductions and consumers get the opportunity to purchase those items if they move quickly. Media outlets spend countless news cycles discussing the holiday, and retailers strongly promote their upcoming sales. In other words, it’s a big deal.
May 6, 2022
Restaurant MarketingConsumer Promotions and Rewards
30 customer incentive ideas for your QSR
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
May 5, 2022
Email MarketingConsumer PsychologyScarcity MarketingB2C Marketing
5 ideas for using scarcity in your email marketing
Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.
May 3, 2022
SMS MarketingUrgency Marketing
How to create urgency within your SMS program
Three minutes . That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.
May 3, 2022
Loyalty ProgramsUrgency MarketingB2C Marketing
4 ideas for using urgency marketing to achieve your loyalty goals
No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions , and once they do, you can trust they’ll stick with you for the long haul.
Apr 29, 2022
Consumer PsychologyAnticipation in MarketingB2C Marketing
How to create anticipation for product launches
Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.
Apr 28, 2022
