This post is part of a series called "A Quick Survey." If you’re spending a significant amount of money on social media ads that are inundating your consumers’ news feeds and timelines, we have a reason you may want to optimize this strategy.
Jan 24, 2020
This post is part of a series called " A Quick Survey ." If you’re not leveraging a mobile app that customers can frequent, we have reasons why you should consider investing, or further investing, into this platform.
Jan 20, 2020
This post is part of a series called " A Quick Survey ." As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.
Jan 16, 2020
This post is the first in a series called "A Quick Survey." As a new decade begins, it’s apparent the digital landscape has altered the way brands connect with consumers. Meaning, for marketers, there's an opportunity to reach them directly.
Jan 15, 2020
Generating a steady stream of returning customers is one of the biggest struggles a brand can face.
Jan 13, 2020
The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.
Jan 3, 2020
At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan . She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.
Dec 24, 2019
Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strategy.
Dec 18, 2019
Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both in person and online this holiday season.
Dec 16, 2019
As 2019 ends, marketers are preparing for what the new decade has in store for them.
Dec 13, 2019
As this decade comes to a close, marketers are preparing for what 2020 has in store for them.
Dec 11, 2019
Spending habits around 2019’s Black Friday and Cyber Monday blew previous years’ out of the water.
Dec 6, 2019
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