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Conversion Rate Optimization

Tested conversion rate optimization ideas every e-commerce website can use

It goes without saying that the e-commerce business niche is quite competitive. So here comes the question: Are you doing as much as you can to win this race? When in doubt, conversion rate optimization (CRO) is precisely what you need to focus on first. In simple terms, it’s a system of steps to get more sales without increasing traffic.

Nov 25, 2019

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Consumer Psychology

Why H&M's Detroit grand opening worked

On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.

Nov 22, 2019

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Restaurant Marketing

The hype around Popeyes' chicken sandwich (with video)

It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A. Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when. And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted : “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached. The choice to release its $3.99 sandwich on a Su nday came with strategy. It happens to be the day Chick-fil-A is closed.

Nov 6, 2019

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Restaurant Marketing

How third-party aggregators affect restaurant marketers (with video)

There are more choices than ever before on where, when and how to eat. Today, people can order a steak, sandwich or smoothie and have it delivered right to their door. While using third-party aggregators, like DoorDash and Grubhub, can be beneficial for both diners and restaurants, it’s something that keeps some marketers up at night.

Nov 1, 2019

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Consumer Psychology

Consumer psychology strategies used in the Cabbage Patch riots

In 1983, a sensation occurred in the form of the Cabbage Patch Kids . The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.

Oct 30, 2019

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