Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.
Nov 28, 2022
There's a lot of noise in the market today. Find out how to silence it in this week's podcast episode.
Nov 22, 2022
Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.
Nov 21, 2022
Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.
Nov 16, 2022
Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.
Nov 14, 2022
Black Friday is right around the corner, but some brands have gotten a head start on their marketing before the holiday season. As consumer expectations for Black Friday heighten and promotions get even earlier, having stand-out marketing is vastly important.
Nov 10, 2022
If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.
Nov 9, 2022
Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.
Nov 8, 2022
With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.
Nov 7, 2022
Prioritizing brand loyalty is one thing. Creating and maintaining it is another.
Nov 4, 2022
It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.
Nov 3, 2022
What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.
Nov 1, 2022
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