T rust is the backbone of our society. M ore than a standard human emotion, this feeling works as a blueprint for decision-making. I t also functions as the foundation of social proof, a marketing psychology staple.
Oct 26, 2021
To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.
Oct 22, 2021
Loyalty programs are growing in popularity. Customers want spaces that are specifically tailored to their interests and offer them immediate access to the brands they support.
Oct 21, 2021
Being a marketer isn't for everyone. No, that doesn’t mean it’s some exclusive club where only the cool kids get to join, just that the field we’ve chosen takes a certain kind of dedication.
Oct 20, 2021
Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. L oyal customers can bring in greater profits , heighten brand awareness and strengthen the chances of a brand achieving longevity.
Oct 19, 2021
Recent fascination with marketing psychology has caused many experts to dive deeper into the world of marketing and its connection to the human brain.
Oct 15, 2021
Being able to acquire a loyal customer base holds a particular level of importance; loyalty influences consumer buying decisions, whether or not customers choose to opt-in to certain promotions, and customer retention rates.
Oct 14, 2021
Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.
Oct 13, 2021
Email marketing has a lot of different moving parts — starting with the infamous subject line.
Oct 11, 2021
If content is king, marketing is an empire where only the strong survive.
Oct 6, 2021
SMS is one of the fastest-growing marketing channels, giving consumers and businesses countless opportunities to connect . It's also one of the most effective .
Oct 4, 2021
Email marketing campaigns are a tool all their own, but what is there to know about the tools that contribute to the success of this digital marketing strategy?
Oct 1, 2021
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