After days of great deals ahead of the gift-giving season comes Giving Tuesday , which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
Dec 4, 2020
The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing , which uses the same type of consumer psychology that piggybacks off of Black Friday.
Dec 2, 2020
We have big news. Really big news.
Dec 1, 2020
COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.
Nov 24, 2020
There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.
Nov 3, 2020
Every year, the holiday shopping season seems like it's starting a little bit earlier, mostly because: It is. It's actually a phenomenon known as " Christmas creep " — which began as Black Friday evolved.
Oct 29, 2020
It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.
Oct 21, 2020
Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.
Oct 15, 2020
No one has had to shop for holiday gifts during a pandemic since the 1918 H1N1 virus . And, obviously, shopping has come a long way since. Technology has substantially impacted and advanced the way consumers make purchases in the last five years, not to mention the last hundred or so.
Oct 13, 2020
During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to drive a visceral response among consumers. As you prepare for the holiday shopping season, here are a few tips from that conversation:
Oct 1, 2020
In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded. While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":
Aug 20, 2020
The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily closed while grappling with how to stay afloat. As time in quarantine went on, those in this space found a solution: virtual workouts.
Aug 18, 2020
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