The state of inflation and its impact on consumers

When we were about to launch Season One, the pandemic had just started. So that’s what we covered. We talked about its effect on marketers and consumers, as well as the psychology behind it. This season, we’ll continue our talks on consumer behavior and psychology. But first, let’s talk about the market itself. We brought in Barbara Connors, the vice president of commercial insights at 84.51, a retail data science, insights, and media company, to talk to us about one very big thing happening right now: inflation. In her role, Connors works to bridge science and art to create consumer-centered strategies for some of the world’s most recognizable CPG companies in the grocery retail industry. Connors has nearly 20 years of experience in client leadership and received a Bachelor of Business Administration and Masters from the University of Georgia.

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