The science of consumer narcissism

Consumer behavior comes in various forms, and some of them focus heavily on feeling good about oneself. So good, in fact, that some consumers are considered by psychologists to be narcissistic. In this episode, we’ll dive deeper into the world of consumer behavior and psychology. We reached out to Dr. Colleen Kirk, consumer behavior expert and associate professor of management and marketing studies at the New York Institute of Technology to share her insights on consumer narcissism - the focus of her newest publication in the Journal of Business Research. An award-winning researcher and reviewer, Dr. Kirk has an extensive professional background in psychological ownership, consumer decision-making, sales, and marketing technology. Dr. Kirk holds a Bachelor of Arts from Cornell University and a Doctor of Professional Studies in Marketing and International Economics from Pace University.

Market With Me Quikly is presented by Quikly — a marketing technology that leverages psychology to help brands cut through the noise and motivate consumers in fun, turnkey ways.