Spending Time and Money During the Coronavirus w/ Selin Malkoc

Because of the coronavirus, people are home. And as they continue staying in, social distancing and self-quarantining, they are spending their time differently. Because of this -- consumer behavior has changed. How people are spending their money has changed. Life has changed. I started wondering - what does this mean long term? And how do we deal with this currently? Which led me to a Ted Talk by Dr. Selin Malkoc on how consumers use time. She holds a Ph.D. in marketing from UNC - Chapel Hill -- and is an Associate Professor of Marketing at The Ohio State University. Her research examines how consumers make present and future decisions, how they make judgements about the passage of time, and how they choose to use their time. Within it, she identifies anomalies in human behavior, understands the psychological underpinnings of these anomalies, and tries to identify remedies to overcome them. Her work has appeared in marketing and psychology journals. In addition to places like the New York Times, Huffington Post, CNN, and many more. Dr. Malkoc is the recipient of several prestigious awards like the Paul E. Green Award and the William F. O’Dell Award. She offers her perspective on how consumers are behaving in our current climate.

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