Consumer Neuroscience During the Coronavirus w/ Matt Johnson

If you’ve listened to previous episodes — you know that we’ve been talking all things marketing in the age of coronavirus — with a heavy focus on consumer psychology. While this is important for marketers to understand, there is something even deeper that’s going on in a consumer's brain. And that’s neuroscience. We wanted to learn more about some key elements of consumer neuroscience to unpack even further how consumers are responding to a global pandemic. So we called Matt Johnson. He's a researcher, writer, and speaker  — working at the intersections of neuroscience, technology, and business. He received his Ph.D. in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. His research focus is now on applying this perspective to better understanding consumer experience and decision making. He is the founder of the consumer behavior blog PopNeuro, and the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains

Market With Me Quikly is presented by Quikly — a marketing technology that leverages psychology to help brands cut through the noise and motivate consumers in fun, turnkey ways.