Consumer distractions — and how to cut through them

Consumer distractions are a constant and unavoidable reality.  As such, they make cutting through a noisy market much more difficult.  Jorge Barraza , Ph.D.,  Director of the Master of Science in Applied Psychology program at the University of Southern California, spoke to us about consumer distractions and how they contribute to market noise.  Dr. Barraza specializes in applying psychology and neuroscience to consumer behavior and experience design. He has published on the psychology of emotion, decision-making, consumer behavior, storytelling and entertainment.

Market With Me Quikly is presented by Quikly — a marketing technology that leverages psychology to help brands cut through the noise and motivate consumers in fun, turnkey ways.