anchoring and adjustment heuristic example

Anchoring and Adjustment Heuristic Example: Boost Shopify

A merchant launches a new product on Shopify. The product is solid, the photography is clean, and paid traffic is getting to the PDP. Then the familiar pressure starts. Conversion rate looks softer than expected, so the easiest move is to slash the price, add a compare-at price, and hope the discount does the work.

Jun 15, 2026